Creating a solid lead generating system is a vital piece of your business that without - you couldn’t survive.
Facebook™ and Instagram™ ads are an incredible way to buy back your time!
Often when you are a company of one (or two or three) it makes the most sense to use your funds to keep yourself visible!
You don’t have to wait to hit an arbitrary goal.
The one you think you should hit.
What your business coach told you to hit.
What your mom, husband, brother, uncle, neighbor..
Whoever told you to hit.
Much like all of our other business decisions, the decision to begin running paid ads is personal.
This email will guide you through the 5 steps that will get you started running ads on Facebook™ and Instagram™!
The first step to getting started with Facebook™ advertising is to get all of your tech in place!
This is often the piece that feels the most overwhelming
The step where you decide…
Maybe this is too tough for me to tackle myself
Maybe this isn’t worth the effort
Maybe I’ll just make 8000 more Instagram™ reels
Let me offer a reframe – You only have to do this once! Once it’s set up you will be rockin’ and rollin’
The 2nd step to getting started with Facebook™ advertising is to set your goals and budget
There are so many unique strategies you can use with paid advertising!
In order to determine your budget you need to know what you are looking for paid advertising to do for you:
- Get more eyeballs on your business?
- More foot traffic to your establishment?
- More appointments?
- More leads?
Once you have a set of goals you can begin to advertise in a way that will help you achieve them!
The 3rd step to getting started with Facebook™ advertising is you creative and copy
Creative and copy are what you’ll use to communicate with your audience.
Testing is crucial with both creative and copy!
You want to create eye-catching images that encourage people to pause and learn more about what you are doing in your business.
Use your copy to encourage the people that pause to learn more about how to take the next step with you.
You don’t know what will stop the scroll or encourage the next step until you run measured experiments.
One of the things I do, almost every day is screenshot ads that make me stop *my* scroll. If it catches my attention I screenshot it.
I like to pull these all together and try to draw patterns
The fourth step to getting started with Facebook™ advertising is to determine your offer specifics
What are you going to offer your audience?
Remember when I said there are so many directions you can take with ads?
Well, it's true.
And what you choose to offer to capture leads is a big part of how you choose your strategy.
- You can offer a micro product - send people straight to your sales page.
- You can provide tons of valuable content via video - and then retarget your video watchers and offer them the option to book a call with you.
- You can offer humans something of value for free so that they can get to know you, your expertise, and get a win for themselves
Just like creative and copy - sometimes your offer takes some testing too!
Even if you have an offer that converts well organically - cold audiences often convert differently.
The last step to getting started with Facebook™ advertising is to determine how you’ll collect information from your leads
There are so many ways to collect information, but if you are running ads you want to make sure you have a solid way to do so!
You can:
- Use a form on your website
- Use a call tracking software
- Use Facebook™ lead forms if you don’t yet have a website.
- Use the messenger campaign so that you are engaging directly with clients
Often this decision is based on what technology you currently use, and what technology you’d like to use.
The rad thing about this piece is that it’s really up to you! You get to make the decision.
By following these steps, you’ll be well on your way to creating ads that not only reach your audience but also convert them into customers.
Here's the exciting part — I’ve got something special just for you!
For a limited time, you can get my Demystifying Meta Ads course—normally priced at $37 — as part of the Moms Get Visible Bundle for free!
The Moms Get Visible Bundle was created to help you take control of your online visibility and finally see the results you deserve from your efforts. Who wouldn’t want that?!
You’ll also find my Demystifying Meta Ads course, designed to break down the complexities of Meta Ads and empower you to create ads that convert.
There are so many more incredible resources waiting for you in the bundle. Click here to explore the full bundle and get instant access.